Figure 4.1 Property entrance signage features the wordmark and mark (off-screen to the right) embossed in concrete. Tyrell Corp Stencil. The actual visual identity that we see in T2, radically diverged from this design. Not long after, there were two corporations founded in 1960 that were entering the electronics industry, which could have gone on to directly inspire the Cyberdyne Systems name (Figure 8.6). Terminator 1984 - Deleted scene 7 - The Factory. This primarily consists of the logo, in a variety of versions that have been detailed in the overview section of this entry. So this deleted identity doesn’t impact the analysis, outside of noting what could have been, if they’d chose to make Cyberdyne existent in 1984. This puts it in line with real-world branding we see from the big players in home and office computing in the late 80s and early 90s, like Apple, Microsoft and IBM, who all used serif fonts in their marketing (11.2). It provided the technical data, which accelerated the development of Skynet. Figure 11.3 The Cyberdyne Systems wordmark is typeset in Baskerville (right), but I’ve noticed that in at least one place, on exterior signage, Baskerville Old Face was used (left). Source: Computerworld Magazine, via Google Books, Figure 8.9 It wasn’t long after T2, that Cyberdyne Systems found its way into the real-world — I discovered it listed as a member of the AAUG, alongside companies like IBM and Sun Microsystems, in a 1994 newsletter that was archived online. All entries under the Research portion of this site are intended for educational purposes, forming a shared resource documenting logos and visual identity systems in science fiction, that can be used for discussion and review among the professional design community and sci-fi fans. In The Terminator and T2, we learned that Skynet retained the company name when assigning make and model designations to its machines, which was already a little strange. It is said that triangles represent tension, action and aggression, due to their stable/unstable dynamic (depending on their orientation), with a triangle on its base conveying immovable strength. Source: Google Books. This leap of engineering accelerated the events that led to Skynet achieving self-awareness, thereby making any Resistance futile. Figure 7.5 As Sarah Connor and Miles Dyson carry items to a pile in the lab, they pass equipment with a screen on it, that features the dimensional, textured Screen-Use Signature A. As that Terminator from the year 2029 comes back online from a damaged state, its machine vision view displays a previously unseen version of the Cyberdyne mark as used by a sentient Skynet, that is rendered in white lines against the red boot screen. The Skynet Global Digital Defense Network is a development of Cyberdyne Systems as seen in the retro classic movie The Terminator, where Arnold "Arnie" Schwarzenegger Stars as the sub 100 word speaking T-800 cyborg. Source: Cover for Rocketdyne Report to NASA (1961), Figure 8.6 Teradyne and Teledyne are good candidates for real-world companies that could have inspired Cyberdyne. OCP Logo Stencil Tags: AI , Artificial Intelligence , Corporation , Cyberdyne Systems , logo , Skynet , Terminator Below: Examples of the Teledyne mark in use. Maybe… but we’re seeing a lot of coincidences at this point, between the company name, the business path of Teledyne (building semiconductors before getting into defense electronics), and the construction of the mark. In NOW Comics The Terminator and Terminator: The Burning Earth, Cyberdyne Systems is called Technodyne Systems. We offer global experience and local knowledge to help companies focus on the big picture and succeed in any public or private business environment. It's very important that you live. It’s an excellent example of the potential for visual identity design to enhance sci-fi storytelling, where the visuals can speak to a film’s audience on multiple levels, without having to spell everything out. While I’m not certain, I would assume any instances in future comics changed after the release of T2. And while it may seem like we spent a lot of time with the company name, much of what we discovered in this exercise will provide references for analyzing and evaluating the design, in the next sections of this entry. This research is the product of one person, working with whatever limited resources, brainpower and free time I have available, and there’s always a chance that I could have missed some piece of information, big or small, about a given identity or source I’m surveying. Given the company’s name, there is no reason to read the overall triangle shape as an “A”. But “dyne” in this spelling has another specific meaning, relating to the science of dynamics, where it is a unit for measuring force. Inspired designs on t-shirts, posters, stickers, home decor, and more by independent artists and designers from around the world. On August 29, 1997, Skynet became self-aware. An analysis of the code revealed that the code was created by Cyberdyne Systems R&D Specialist Miles Dyson before his death. Self aware since August 29, 1997. Find 624 listings related to Cyberdyne Inc in Ballard on YP.com. It’s originator, Norbert Wiener, defined it in 1948 as “the science of communications and automatic control systems in both machines and living things.” Being cross-disciplinary, Cybernetics has been applied in a variety of disciplines, like biology and computer science, but on a basic level it attempts to discover the underlying principles of things like artificial intelligence and control systems. After its arrival in 1984, Meta-Node was able to reach Cyberdyne Systems Laboratory in Cheyenne Mountain, Colorado. Terminator, Cyberdyne Systems Model 101. There was Teradyne, which started out building automated electronic test equipment, and later expanded into robotics and industrial automation. And we see the green Yoyodyne triangle used by the evil Lectroids in other ways. Be Unique. This is very near the same design as the US Civil Defense logo, that was mentioned earlier in this entry (Figure 10.5). It is not apparent what the mark or the highlight signifies. With the film being released the same year as The Terminator, in 1984, it is probably a coincidence that they both used “dyne” and “systems” in the company names. The Wapi Eagle Casino is the location of a crime scene from The Killing. Whether he got the idea from any one company in particular, or just saw the naming trends in the industry, he hit the nail on the head. Figure 6.5 A closer look shows that the mark is not paired with the wordmark, but instead with san serif type that was probably selected to avoid embroidery issues and ensure legibility. I don’t know that Teledyne’s is an entirely abstract mark though, as I can see a letter “T” for Teledyne in its overall shape. 1997 / Skynet goes on-line, becoming self-aware on August 29th; when panicking humans try to shut it down, Skynet starts a nuclear war that virtually annihilates the human race. Figure 1.2 Judgement Day as it appears to Sarah Connor in a nightmare — a future that will be ushered in by Cyberdyne Systems. The battle pitted humans against Cyberdyne machines, which developed ever-increasing capabilities. Figure 5.7 As John Connor rounds the corner, we get a slightly clearer view of the mark, as it is backlit with blue light. Cyberdyne Systems logo by darknrg is licensed under the Creative Commons - Attribution license. Figure 10.8 The green triangle that the red Lectroids are targeting their spacecraft on, contains elements bearing some resemblance to what we find in the Cyberdyne mark. The Adventures of Buckaroo Banzai Across the 8th Dimension (1984 film), Teledyne Technologies - Corporate Information (Website), Terminator 2 Filming Location (Roadtrippers), The Making of Terminator 2 Judgement Day (1991 book), The Terminator Collection Limited Edition Book (1992 book), The Terminator Vol 1 #1, August 1990, by Dark Horse (1990 comic). In that film, Yoyodyne is a defense contractor in the aerospace industry, that turns out to be a front for a group of red Lectroid aliens that are trapped on Earth and disguised as humans. Shop cyberdyne systems stickers created by independent artists from around the globe. The shape helps us perceive Cyberdyne as a threat, and maybe communicates to the film’s audience that the company, and the future it delivers, will not be easy for T2’s protagonists to topple or change. Source: Covers from The Cosmic Computer (1964) and The Mad Metropolis (1966), Figure 8.2 In the first five drafts of The Terminator, the corporation responsible for Skynet is called Cyber Dynamics. Skynet quickly gains sentience after activation, and determines the entirety of humanity to be a threat to its existence, leading to the catastrophic event known as Judgement Day. Inquiries and submissions should be directed to: info@speculativeidentities.com. Download the Cyberdyne font by Iconian Fonts. The mark (Figure 10.1) can be described overall as an upward pointing triangle divided into three separate parts, each of which is an irregularly shaped diamond, arrayed around a central point. The "Usage" sections that follow capture examples of each way it was used in the film. Figure 4.2 On the front facade of the building, above the main entrance, we find the B&W signature applied as a sign. Figure 4.6 This production photo gives us a look at exterior signage in daylight. It has also been reduced to one color overall, with a metallic treatment used on product packaging (Figure 12.2). As a result of a attempted assassination of Sarah Connor in 1973, the timeline was altered. Evolutional Story. In the 1985 book High Tech Trademarks Vol 1, author John Mendenhall writes “the line, slim or tapering, has become the symbol of our electronic age of information processing. Figure 10.3 Top: The Teledyne mark (left) next to the Cyberdyne mark for comparison. A quick note regarding Terminator comics — in the first series published by Dark Horse, The Terminator, we find Cyberdyne Systems in the story and represented by a different logo (Figure 13.1). Figure 12.1 The Cyberdyne Systems Genetics Division logo that appeared in Terminator: Salvation on a donor release form. InGen Logo Stencil. Figure 6.2 Instances of the employee badge, which uses the primary corporate signature, as it appeared in the film. At the Cyberdyne Systems building, we see extensive application of the corporate identity, across exterior and interior signs, on employee items and uniforms, and on equipment and screens. These nuclear related symbols were also brought up in the research entry for Colossus, which is another sci-fi artificial intelligence that could have inspired elements of Terminator’s story — the supercomputer Colossus, like Skynet, gains sentience shortly after activation and uses our nuclear arsenals against us. In the second film, T2: Judgement Day, we learn that the time traveling Series 800 Terminator from the first film was not entirely destroyed when it was crushed in a factory, in the year 1984. The logo of Cyberdyne Systems is sometime used as SkyNET's logo. The dark blue wordmark is set in Baskerville Old Face. Cyberdyne eventually developed Skynet, a network of supercomputers that employed artificial intelligence in order to replace human beings as commercial and military aircraft pilots, and for the control of other military systems, including nuclear missiles. In Terminator: All My Futures Past, it is called Cyderdyne again. Many plot threads concern this mysterious Casino and now you can look like you have worked or visited there with this great t shirt. 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